Valentines Day by the Numbers

Frozen food sales accelerated during the pandemic and that growth might just be here to stay. How can grocers set up their frozen food spaces for success?

Many frozen foods are not only healthy for the body, but also great for people’s wallets and the economy. According to the American Frozen Food Institute and Food Marketing Institute, “frozen food is an enormous department for most retailers, ringing up nearly $57 billion annually.” More than 99% of shoppers surveyed by the research institute reported that they have purchased at least some frozen food in the past year

For grocery stores and mass retailers, these three tips can help improve produce section performance and elevate the in-store shopping experience to grow sales.