There has been a dramatic shift in how consumers interact with grocery stores, leading to an increased demand for omnichannel retail experiences. Advanced digital commerce solutions, including curbside pickup and touchless payment options, have propelled these capabilities and continued to drive growth for the industry. Online grocery sales grew 54% in 2020 to reach $96 billion and are set to surpass $100 billion in 2021.
With the rapid advancement of digital technology, the exponential rise in ecommerce and shifts in consumer behavior over the years, the ways in which people explore and shop for products is changing.