Grocery store aisles are about to experience some major changes, thanks to modern digital technology. With the help of advanced mobile apps that use spatial tracking and computer vision, shoppers will be able to see real-time, relevant information about products as they walk throughout the store—right on their device screens. This is done with augmented reality.
The candy aisle can be a fountain of opportunity for grocery and convenience stores, a dependable driver of impulse buys. The flip side of all that opportunity, however, is that it’s just as easy for retailers to miss those sales — and many do.
Local favorites shouldn’t only be available at the weekly farmer’s market. Here’s why big-name grocers should consider adding local foods their consumers already love.